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The library marketing toolkit

Author: Ned Potter
Publisher: London : Facet Publishing, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
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Document Type: Book
All Authors / Contributors: Ned Potter
ISBN: 9781856048064 1856048063 1856048896 9781856048897
OCLC Number: 761924436
Description: xxii, 218 pages : illustrations ; 24 cm
Contents: Introduction : About marketing --
Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory --
Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification --
Developing a marketing plan --
The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service --
Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space --
An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail --
Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion --
Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers --
Marketing and people : Collaborating with people ; Reaching people --
Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion --
Library advocacy as marketing : National campaigns and local promoting ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, positiveand possitive messages ; The library media narrative ; Trojan horse advocacy --
Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials --
A final word on marketing libraries --
Appendix: Glossary of Web 2.0 tools and platforms.
Other Titles: Library marketing tool kit
Responsibility: Ned Potter.
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Abstract:

A guide that offers coverage of various elements of library marketing and branding for different sectors including archives and academic, public and special libraries. It is suitable for those who  Read more...

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"...brilliant and a great addition to the library professional discourse." -- Andy Woodworth "Ned Potter's book will help any library succeed in creating a community that is aware and engaged in Read more...

 
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