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Library of advertising.

Author: Axel Petrus Johnson
Publisher: Chicago, Cree Pub. Co., [©1911]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Johnson, Axel Petrus, 1875-
Library of advertising.
Chicago, Cree Pub. Co., [©1911]
(OCoLC)571671428
Document Type: Book
All Authors / Contributors: Axel Petrus Johnson
OCLC Number: 412450
Description: 6 volumes illustrations, plates (some color) 26 cm
Contents: [v. 1] Fundamental principles; advertising mediums.- [v. 2] Methods of appeal; outdoor, street car and miscellaneous advertising mediums and publications.- [v. 3] Department store and retail advertising.- [v. 4] Show window display and specialty advertising.- [v. 5] Advertising different lines of business.- [v. 6] Selling advertising and advertised goods; Selling and advertising American goods in foreign countries.
Responsibility: comp. and ed. by A.P. Johnson.

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Primary Entity

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