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The library PR handbook : high-impact communications

Author: Mark R Gould
Publisher: Chicago : American Library Association, 2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

The fast-paced and complex PR role is becoming important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook offers ideas to  Read more...

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Genre/Form: Aufsatzsammlung
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark R Gould
ISBN: 9780838910023 0838910025
OCLC Number: 320524683
Description: vii, 113 pages ; 28 cm
Contents: Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy and Eric Friedenwald-Fishman --
Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --
Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --
Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz --
Cooking up culture / Michael Steinmacher --
Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --
Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg --
Strengthen communication through a national public awareness initiative / Megan Humphrey --
Amplify your messages through partnerships to reach broader audiences / Megan Humphrey --
Affordable podcasts for libraries / Steve Zalusky --
Gaming @ your library : generating excitement in social settings to increase attendance at your library / Dale Lipschultz --
A values-based approach to successful library advocacy / Laura K. Lee Dellinger --
Building a community : empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley --
Friends groups can help libraries promote their services / Sally Gardner Reed.
Responsibility: edited by Mark R. Gould.

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