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Library public relations, promotions, and communications : a how-to-do-it manual
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Library public relations, promotions, and communications : a how-to-do-it manual

著者: Lisa A Wolfe
出版商: New York : Neal-Schuman Publishers, ©1997.
丛书: How-to-do-it manuals for libraries, no. 75.
版本/格式:   图书 : 英语查看所有的版本和格式
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附加的形体格式: Online version:
Wolfe, Lisa A.
Library public relations, promotions, and communications.
New York : Neal-Schuman Publishers, c1997
(OCoLC)608218313
文件类型:
所有的著者/提供者: Lisa A Wolfe
ISBN: 155570266X 9781555702663
OCLC号码: 36327296
描述: xiv, 208 p. : ill. ; 28 cm.
内容: Preface --
Thinking about public relations and communications for your library --
Developing your library's public relations / communications plan --
Defining your library's message and audience --
Developing a corporate identity for your library --
Creating effective print communications --
Media coverage --
Telling your story through volunteers --
Community involvement as a public relations tool --
Creating an environment that supports your message --
Using technology to tell your library's story --
Programs and special events as communications tools --
Creating a professional network --
Public relations challenges in different types of libraries --
Evaluating your efforts.
丛书名: How-to-do-it manuals for libraries, no. 75.
责任: Lisa A. Wolfe.

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