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Library public relations, promotions, and communications : a how-to-do-it manual

Autor: Lisa A Wolfe
Editora: New York : Neal-Schuman Publishers, ©2005.
Séries: How-to-do-it manuals for libraries, no. 126.
Edição/Formato   Livro : Inglês : 2nd edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:

Chapters in this manual explain: how to position today's library in terms of policy issues, funding programmes and technical opportunities; how to develop a PR plan; build a brand identity; use the  Ler mais...

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Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Lisa A Wolfe
ISBN: 1555704719 9781555704711
Número OCLC: 56921394
Descrição: xv, 326 p. ; 27 cm.
Conteúdos: Positioning libraries in a changing environment --
Thinking about public relations and communications for your library --
Defining your library's messages and audiences --
Developing your library's public relations/communications plan --
Exploring PR in different types of libraries --
Evaluating your PR program --
Building your library's brand --
Preparing for successful media relations --
Preparing press materials that get attention --
Using technology as a PR tool --
Transforming volunteers into library advocates --
Reaching out to bring users in --
Creating print communications materials that work --
Offering a warm, inviting environment for customers and staff --
Promoting your library through programs, special events, and exhibits --
Coping with communications during a crisis --
Building your network of PR pros.
Título da Série: How-to-do-it manuals for libraries, no. 126.
Outros Títulos: How-to-do-it manual
Responsabilidade: Lisa A. Wolfe.
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"Some librarians might compare mounting a public relations campaign with climbing Mount Everest. To the rescue comes Lisa Wolfe."

 
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