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The library's crisis communications planner : a PR guide for handling every emergency

Autor: Jan Thenell
Editora: Chicago, Ill : American Library Association, ©2004.
Edição/Formato   Imprimir livro : InglêsVer todas as edições e formatos
Resumo:
"This custom-made planner will enable you to create a time-saving resource to have at your fingertips for any emergency situation, including a communications information kit for everyday use and in times of crisis. Practice scenarios and checklists that provide a head start when an emergency happens are included."--Jacket.
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Gênero/Forma: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Handbooks
Tipo de Documento Livro
Todos os Autores / Contribuintes: Jan Thenell
ISBN: 0838908705 9780838908709
Número OCLC: 55208403
Descrição: vii, 77 pages : illustrations ; 23 cm
Conteúdos: 1. crisis communications plan --
2. Gathering and maintaining crisis-ready information --
3. Assembling the team : the collective intelligence --
4. Identifying library audiences and stakeholders --
5. Assessing your library's crisis potential --
6. Creating ready responses for areas of vulnerability --
7. Building positive media relationships --
8. Communicating during a crisis --
9. After the crisis : a time of opportunity --
App. 1. Twenty tips for writing an effective news release.
Responsabilidade: Jan Thenell.

Resumo:

Is your library vulnerable to challenges arising from difficult patrons, censorship, budget issues, or disgruntled staff? This step-by-step primer illustrates communications basics to prepare  Ler mais...

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