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Lies, damn lies, and statistics : the manipulation of public opinion in America

Author: Michael Wheeler
Publisher: New York : Liveright, ©1976.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

A book that discusses the general problems of poll taking.

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Genre/Form: Statistics
Document Type: Book
All Authors / Contributors: Michael Wheeler
ISBN: 0871406217 9780871406217 9780393331493 0393331490
OCLC Number: 2089613
Description: xviii, 300 pages ; 22 cm
Contents: Acknowledgments --
Preface --
1. A prologue : Nixon and the pollsters --
2. Polling : a numbers game --
3. Three pollsters --
4. President Landon, meet President Dewey --
5. Interviewing the public --
6. Influencing the public --
7. The polls and Vietnam --
8. Who does speak for the silent majority? --
9. Political poll-vaulting --
10. The Nielson 1200 --
Prophets and losses : commercial polling --
12. Policing the polls --
Postscript : how to read the polls --
Suggested reading --
Index.
Responsibility: Michael Wheeler.

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