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Life in the Freezer Cabinet. [eVideo - Films on Demand] Part 3

Author: Films for the Humanities & Sciences (Firm); Infobase.
Publisher: New York, N.Y. : Infobase, [2015], ©2013.
Series: Life in the Freezer Cabinet.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Concerned the horsemeat scandal has tarnished the company's image and cost millions in sales, CEO Malcolm Walker needs a game-changing TV advert. Elderly ad veteran Tom-the mastermind behind Iceland's successful Kerry Katona ads-pitches against a trendy London advertising agency. Meanwhile, Iceland's head of security Duncan is working on an instructional video to stop shoplifters. Tooting store manager Sandra is on  Read more...
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Details

Genre/Form: Educational films
Internet videos
Videorecording
Additional Physical Format: Originally produced:
BBC Worldwide Ltd, 2013.
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Infobase.
OCLC Number: 1027775324
Language Note: Closed-captioned.
Notes: Films on Demand eVideo.
Encoded with permission for digital streaming by Infobase on January 07, 2015.
Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Target Audience: 11 & up.
Description: 1 streaming video file (59 min.) : sound, color.
Contents: Introduction: Life in the Freezer Cabinet: Part 3 (1:37) --
Best Big Companies to Work For 2013 (2:26) --
Revamping Iceland's Image (1:34) --
Iceland's Cheap Image (1:31) --
Never Sell Anyone Anything (1:23) --
Better Than You Think (2:47) --
Current Marketing Agent (3:35) --
Seafood Shoplifters (3:17) --
Security Headquarters (1:35) --
Iceland's Swiss Cottage Store (4:08) --
Treorchy Benefits from Iceland (2:54) --
Wedding Ad Campaign (2:59) --
Spotting Shoplifters (2:24) --
Complex Ordering System (3:06) --
Stop-gap Advertisements (3:38) --
Wine Display Simplification (1:20) --
Addressing Theft (2:45) --
Final Advertising Presentation (2:10) --
Improved Wine Display (1:22) --
Filming New Ad (2:25) --
Posh Grub (1:16) --
Catering With Iceland Foods (2:35) --
Increased Sales at Swiss Cottage (1:44) --
Rebranding Underway (1:15) --
Charity Garden Party (2:00) --
Credits: Life in the Freezer Cabinet: Part 3 (0:42)
Series Title: Life in the Freezer Cabinet.
Responsibility: BBC Worldwide Ltd.

Abstract:

Concerned the horsemeat scandal has tarnished the company's image and cost millions in sales, CEO Malcolm Walker needs a game-changing TV advert. Elderly ad veteran Tom-the mastermind behind Iceland's successful Kerry Katona ads-pitches against a trendy London advertising agency. Meanwhile, Iceland's head of security Duncan is working on an instructional video to stop shoplifters. Tooting store manager Sandra is on the hunt to find the thief who's stealing her salmon fillets. Malcolm's son Richard is cutting his teeth on the shop floor in Swiss Cottage, and customers Mark and Lisa are catering their upcoming wedding with Iceland's low-cost food.

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Linked Data


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