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Life stages of the museum visitor : building engagement over a lifetime

Author: Susie Wilkening; James Chung; American Association of Museums.
Publisher: Washington, DC : AAM Press, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Susie Wilkening; James Chung; American Association of Museums.
ISBN: 9781933253138 1933253134
OCLC Number: 317698590
Notes: "The American Association of Museums."
Includes indexes.
Description: xvi, 163 pages : illustrations (some color) ; 26 cm
Contents: Generational dynamics at play --
The research --
The changing face of America --
Museum advocates, part I: who are they? --
Museum advocates, part II: where do they come from? --
The challenge of moms --
"We've outgrown museums: middle-school students --
Generation Y --
Older women, the dream visitors --
Older men: amazing grace --
Six trends.
Responsibility: by Susie Wilkening and James Chung.

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