详细书目
| 附加的形体格式: | Online version: Michman, Ronald D. Lifestyle market segmentation. New York : Praeger, 1991 (OCoLC)756415599 |
|---|---|
| 文件类型: | 书 |
| 所有的著者/提供者: |
Ronald D Michman |
| ISBN: | 0275931595 9780275931599 |
| OCLC号码: | 22767377 |
| 描述: | xii, 220 p. : ill. ; 25 cm. |
| 内容: | Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles. |
| 责任: | Ronald D. Michman. |
标签
添加标签 目的是为 "Lifestyle market segmentation".
争取是第一个!

