skip to content
Lifestyle market segmentation Preview this item
ClosePreview this item
  • Preview this Item (Questia)

Lifestyle market segmentation

Author: Ronald D Michman
Publisher: New York : Praeger, 1991.
Edition/Format:   Book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

 

Find a copy in the library

Retrieving... Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Michman, Ronald D.
Lifestyle market segmentation.
New York : Praeger, 1991
(OCoLC)756415599
Document Type: Book
All Authors / Contributors: Ronald D Michman
ISBN: 0275931595 9780275931599
OCLC Number: 22767377
Description: xii, 220 p. : ill. ; 25 cm.
Contents: Market segmentation concepts --
Identifying market differences --
Market segmentation strategies --
Group dynamics and purchasing influence --
Target markets : singles, teens, and elderly --
Target markets : social class and ethnic groups --
Lifestyles and decision making --
Purchasing behavior --
Changing values and lifestyles.
Responsibility: Ronald D. Michman.

Reviews

User-contributed reviews
Retrieving weRead reviews...
Retrieving GoodReads reviews...
Retrieving Amazon reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.