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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52559266 Title: Lifestyle marketing : reaching the new American consumer Author: Ronald D Michman; Edward M Mazze; Alan James Greco Publisher: Westport, Conn. : Praeger, 2003. ISBN/ISSN: 1567206409 9781567206401 OCLC:52559266

  
  

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• Market segmentation -- United States.
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Lifestyle marketing : reaching the new American consumer

Author:	Ronald D Michman; Edward M Mazze; Alan James Greco
Publisher:	Westport, Conn. : Praeger, 2003.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This guide for marketing professionals and students describes an approach to marketing that targets consumers according to lifestyle, rather than demographic factors. Based upon the authors' research on the impact of consumer lifestyles on purchasing behavior, the text presents an overview of lifest  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.