详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Ronald D Michman; Edward M Mazze; Alan James Greco |
| ISBN: | 1567206409 9781567206401 |
| OCLC号码: | 52559266 |
| 描述: | xii, 241 p. ; 25 cm. |
| 内容: | The basis for competitive lifestyle market segmentation strategies -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles -- Subcultural segmentation and targeting changing lifestyles of the singles market -- Targeting the changing lifestyles of children, tweens, teens, and college markets -- Targeting the changing lifestyles of the senior market -- Culture and targeting the changing lifestyles of the Black and Hispanic markets -- Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets. |
| 责任: | Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. |
标签
添加标签 目的是为 "Lifestyle marketing : reaching the new American consumer".
争取是第一个!
相似资料
相关主题:(13)
- Market segmentation -- United States.
- Target marketing -- United States.
- Consumers' preferences -- United States.
- Consumer behavior -- United States.
- Lifestyles -- United States.
- Marketing.
- Leefwijze.
- Consumentengedrag.
- Segmentation du marché -- États-Unis.
- Cibles (Marketing) -- États-Unis.
- Consommateurs -- Préférences -- États-Unis.
- Consommateurs -- Comportement -- États-Unis.
- Style de vie -- États-Unis.

