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|Additional Physical Format:||Online version:
Lifetime guide to business writing & speaking.
Englewood Cliffs, N.J. : Prentice Hall, ©1996
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||xx, 593 pages ; 25 cm|
|Contents:||Author to Reader: What the Business Communicator Really Needs to Know --
pt. 1. Letters --
pt. 2. Memos --
pt. 3. Forms --
pt. 4. Fax and E-Mail --
pt. 5. Telephone --
pt. 6. Interviews and Conferences --
pt. 7. Speeches and Media.
For example, discover exactly what to say or what to write the next time you have to draw up an ironclad contract; generate a results-getting "cold call" letter; make a strong presentation to a prospective client; write letters of congratulations, sympathy, or reprimand; speak to customers with confidence; collect on a delinquent account; deal with the press and the media; clarify company policy; revive an inactive client; and prospect for new business. No matter what the situation, from planning a knock 'em dead sales presentation ... to writing a disciplinary memo to one of your staff ... here's your one-stop reference to creating business communications that get results.