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Lifetime guide to business writing & speaking

Author: Jack Griffin
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In today's increasingly specialized and competitive business world, the ability to communicate creatively and persuasively is a crucial job skill. Now there's a comprehensive guide packed with powerful writing and speaking techniques and ready-to-use models to help you communicate better in any situation. Whether you need to respond to a customer complaint ... write a winning sales proposal ... speak up to your boss
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Additional Physical Format: Online version:
Griffin, Jack.
Lifetime guide to business writing & speaking.
Englewood Cliffs, N.J. : Prentice Hall, ©1996
(OCoLC)891943343
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jack Griffin
ISBN: 0133116069 9780133116069
OCLC Number: 34476472
Description: xx, 593 pages ; 25 cm
Contents: Author to Reader: What the Business Communicator Really Needs to Know --
pt. 1. Letters --
pt. 2. Memos --
pt. 3. Forms --
pt. 4. Fax and E-Mail --
pt. 5. Telephone --
pt. 6. Interviews and Conferences --
pt. 7. Speeches and Media.
Responsibility: Jack Griffin.

Abstract:

In today's increasingly specialized and competitive business world, the ability to communicate creatively and persuasively is a crucial job skill. Now there's a comprehensive guide packed with powerful writing and speaking techniques and ready-to-use models to help you communicate better in any situation. Whether you need to respond to a customer complaint ... write a winning sales proposal ... speak up to your boss ... or make an entertaining speech, you'll find everything you need in Lifetime Guide to Business Writing and Speaking.

For example, discover exactly what to say or what to write the next time you have to draw up an ironclad contract; generate a results-getting "cold call" letter; make a strong presentation to a prospective client; write letters of congratulations, sympathy, or reprimand; speak to customers with confidence; collect on a delinquent account; deal with the press and the media; clarify company policy; revive an inactive client; and prospect for new business. No matter what the situation, from planning a knock 'em dead sales presentation ... to writing a disciplinary memo to one of your staff ... here's your one-stop reference to creating business communications that get results.

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