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Light their fire : using internal marketing to ignite employee performance and wow your customers

Author: Susan M Drake; Michelle J Gulman; Sara M Roberts
Publisher: Chicago : Dearborn Trade Pub., ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Susan M Drake; Michelle J Gulman; Sara M Roberts
ISBN: 1419502522 9781419502521
OCLC Number: 56840452
Description: xvii, 252 pages ; 24 cm
Contents: The hot topic of internal marketing --
Why light their fire? : the benefits of internal marketing --
Brand power : creating an internal brand --
Doing your homework --
What to say to whom and how --
A match, a Zippo or a blowtorch --
Training as a marketing tool --
D2D : the sum is greater than the parts --
Torchbearers : rewards and recognition --
True life situations.
Responsibility: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts.
More information:

Abstract:

"In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty."

"Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans."--Jacket.

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