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Lighting design for commercial portrait photography : fashion and beauty, lookbooks, production stills, magazine covers

Author: Jennifer Emery, (Photographer)
Publisher: Buffalo, New York : Amherst Media, Inc., 2015. ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown.  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jennifer Emery, (Photographer)
ISBN: 9781608958979 1608958973 9781608958962 1608958965
OCLC Number: 912326109
Notes: Includes index.
Description: 1 online resource (127 pages) : color illustrations, photographs.
Contents: About the Author ; Introduction ; My History; My Work Today; Commercial vs. Retail Photography; Application of the Book; Disclosure; 1. Tools ; Full-Frame Sensor DSLR Camera; Lenses; Zooms; Primes; Other Options; A Basic Kit; Speedlights/Flashes; Basic Considerations; TTL vs. Manual; Off-Camera Flash Accessories; Studio Strobes and Hot Lights; Strobes; Hot Lights; Mixing Sources; LIght Modifiers and Other Accessories; 2. Producing a Commercial Shoot ; How to Learn; Makeup; Wardrobe; Models; Equipment; Craft Service; Casting and Working with Models; Where to Find Models Model CompensationWorking with Models; Communication Is Key; Conclusion; 3. Beauty Lighting ; Concept and Planning; Lighting; Bare Beauty Dish; Beauty Dish Plus Diffuser; Mola Plus a Background Light; Refining the Background Light; Sideways Clamshell Lighting; Traditional Clamshell Lighting; Creating Catchlights; Shapes; Ring Lights; Putting It All Together; Styling; Models; Formalize Your Agreement and Follow Through; 4. High-Key Lighting ; A Four-Light Setup; Equipment; Two Softboxes, Two Umbrellas; Four Umbrellas: Two Shoot-Through, Two Reflective; Controlling the Light Working with Client ConceptsMagazine Cover Shoot; Shooting Tethered; High-Key with Props; Obscured White Backgrounds; Two-Light High-Key Headshots; 5. Lighting Groups ; Lighting Design; Large Sources; Modifiers; A Two-Umbrella Setup; A Simple Multiple-Light Setup; Planning and Production; Group Portrait; Individual Portraits; Drama with Multiple Lights and Gels; Group Cast Photo; Individual Cast Photos; Movie Poster with a Three-Light Design; Group Cast Portraits; Individual Cast Portraits; Even Lighting Is Critical; 6. Body Contouring ; If You Are Choosing the Models . . . Promotional Portrait of an AthleteLighting; Posing; A Lookbook Test Shoot; Contouring with Negative Fill; Against a Black Backdrop; Posing and a Prop; Switching to a White Backdrop; A Little About Gobos; Posing with Gobos; 7. Speedlight Techniques ; Reflective Umbrellas; Even Lighting with Two Speedlights; Dramatic Lighting with One Speedlight; Adding a Snoot; Backlighting; Lighting Setup; Posing and Composition Refinements; Dragging the Shutter; Location Lighting; Need More Power?; 8. Outdoor Images ; Plan-But Be Prepared to Improvise; Overpowering the Sun; Ferris Wheel Fashion Nuts and BoltsAdding an ND Filter; Adding Fill Light; Using Lens Flare; The Basics; Exposure and Camera Position; Decisions, Decisions, Decisions . . .; Sunset and the Golden Hour; 9. Putting It All Together; Concept; Lighting; Final Thoughts; Index
Responsibility: Jennifer Emery, photographer, instructor, and owner of PBJ Candids.

Abstract:

Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking.

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