skip to content
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) Preview this item
ClosePreview this item
Checking...

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

Author: Dave Kerpen
Publisher: New York : McGraw-Hill, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Dave Kerpen
ISBN: 9780071762342 0071762345
OCLC Number: 692290357
Description: x, 260 pages : illustrations ; 23 cm
Contents: Listen first, and never stop listening --
Way beyond "women 25 to 54": define your target audience better than ever --
Think-and act- like your customer --
Invite your customers to be your first fans --
Engage: create true dialogue with, and between, your customers --
Respond quickly to all bad comments --
Respond to the good comments, too --
Be authentic --
Be honest and transparent --
Should you ask a lot of questions? --
Provide value (yes, for free!) --
Share stories (they're your social currency!) --
Inspire your customers to share stories --
Integrate social media into the entire customer experience --
Use social network ads for greater impact --
Admit when you screw up, then leverage your mistakes --
Consistently deliver excitement, surprise, and delight --
Don't sell! Just make it easy and compelling for customers to buy.
Other Titles: How to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Responsibility: by Dave Kerpen.

Abstract:

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/692290357> # Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "692290357" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
    schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/sociala_medier_ekonomiska_aspekter> ; # Sociala medier--ekonomiska aspekter
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/public_relations> ; # Public Relations
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/brand_name_products_marketing> ; # Brand name products--Marketing
    schema:about <http://id.worldcat.org/fast/885533> ; # Customer relations
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/marketing_methods> ; # Marketing--methods
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/marknadsforing_via_internet> ; # Marknadsföring via Internet
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/social_media_economics> ; # Social Media--economics
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:about <http://id.worldcat.org/fast/1741311> ; # Online social networks
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/911652603#Topic/social_networking_economic_aspects> ; # Social networking--Economic aspects
    schema:alternateName "How to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)" ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2011" ;
    schema:creator <http://viaf.org/viaf/279420256> ; # Dave Kerpen
    schema:datePublished "2011" ;
    schema:description "Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think-and act- like your customer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy."@en ;
    schema:description "In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. Description from http://www.mheducation.asia (June 13, 2012.)."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/911652603> ;
    schema:inLanguage "en" ;
    schema:name "Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)"@en ;
    schema:productID "692290357" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/692290357#PublicationEvent/new_york_mcgraw_hill_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/911652603#Agent/mcgraw_hill> ; # McGraw-Hill
    schema:workExample <http://worldcat.org/isbn/9780071762342> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB124370> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/692290357> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/brand_name_products_marketing> # Brand name products--Marketing
    a schema:Intangible ;
    schema:name "Brand name products--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/marketing_methods> # Marketing--methods
    a schema:Intangible ;
    schema:name "Marketing--methods"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/marknadsforing_via_internet> # Marknadsföring via Internet
    a schema:Intangible ;
    schema:name "Marknadsföring via Internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/social_media_economics> # Social Media--economics
    a schema:Intangible ;
    schema:name "Social Media--economics"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/social_networking_economic_aspects> # Social networking--Economic aspects
    a schema:Intangible ;
    schema:name "Social networking--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/911652603#Topic/sociala_medier_ekonomiska_aspekter> # Sociala medier--ekonomiska aspekter
    a schema:Intangible ;
    schema:name "Sociala medier--ekonomiska aspekter"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/1741311> # Online social networks
    a schema:Intangible ;
    schema:name "Online social networks"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/885533> # Customer relations
    a schema:Intangible ;
    schema:name "Customer relations"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://viaf.org/viaf/279420256> # Dave Kerpen
    a schema:Person ;
    schema:familyName "Kerpen" ;
    schema:givenName "Dave" ;
    schema:name "Dave Kerpen" ;
    .

<http://worldcat.org/isbn/9780071762342>
    a schema:ProductModel ;
    schema:isbn "0071762345" ;
    schema:isbn "9780071762342" ;
    .

<http://www.worldcat.org/title/-/oclc/692290357>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/692290357> ; # Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
    schema:dateModified "2018-11-08" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.