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Listening to customers

Author: James L Heskett; W Earl Sasser; Leonard A Schlesinger; Harvard Business School Management Productions.
Publisher: Boston : Harvard Business School Management Productions.
Series: People, service, success.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Illustrates the important role of listening to customers and using the information gained to improve products and services.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: James L Heskett; W Earl Sasser; Leonard A Schlesinger; Harvard Business School Management Productions.
OCLC Number: 31537024
Performer(s): James L. Heskett, Earl Sasser, Leonard A. Schlesinger.
Description: 1 videocassette (30 min.) : sound, color ; 1/2 in. + presenter's guide.
Details: VHS.
Series Title: People, service, success.
Responsibility: Harvard Business School.

Abstract:

Illustrates the important role of listening to customers and using the information gained to improve products and services.

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