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Listening to the voice of the market : how to increase market share and satisfy current customers

Author: R Eric Reidenbach
Publisher: Boca Raton : CRC Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus."--Jacket.
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Document Type: Book
All Authors / Contributors: R Eric Reidenbach
ISBN: 9781420093308 1420093304
OCLC Number: 370353888
Notes: "A Productivity Press book."
Description: xi, 193 pages : illustrations ; 25 cm
Contents: Defining the VOM Customers or Markets? The Product/Market MatrixIdentifying Which Voice to Listen to Customer Value versus Customer Satisfaction How To Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding Your Competitive Value Proposition Loyalty and Vulnerability Analyses How to Use the VOM Driving Competitive Planning with the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score with the VOM
Responsibility: R. Eric Reidenbach.
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Abstract:

Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers,  Read more...

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In today's competitive global economy, it's no longer sufficient to satisfy your customers: you have to delight them. Even then, to grow your company, you cannot delight only your customers. Imagine Read more...

 
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