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Living brands : collaboration + innovation = customer fascination

Author: Raymond Nadeau
Publisher: New York : McGraw-Hill, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Raymond Nadeau
ISBN: 0071466142 9780071466141
OCLC Number: 70061044
Description: xxx, 302 pages : illustrations ; 24 cm
Contents: pt. 1. Collaboration --
Secret #1. Be there --
Secret #2. Be real --
pt. 2. Innovation --
Secret #3. Be intimate --
Secret #4. Be inspired --
pt. 3. Customer fascination --
Secret #5. Be good --
Secret #6. Be beautiful --
Conclusion : build a brand-new world --
a model for vision.
Responsibility: Raymond A. Nadeau.
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Abstract:

Reveals how to create brands that tap into customers' lifestyles. This guide shows you how to tap into the hottest trends by taking cues from the customers. It shows how to search for alternative  Read more...

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A new approach to branding for the 21st century.Nadeau, advertising and branding pioneer extraordinaire, starts with a simple and reasonable premise: The job of advertisers should not be to invent Read more...

 
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