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Living it up : our love affair with luxury

Author: James B Twitchell
Publisher: New York : Columbia University Press, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending.
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: James B Twitchell
ISBN: 0231124961 9780231124966
OCLC Number: 46565137
Description: xv, 309 pages : illustrations ; 25 cm
Contents: Over the Top: Americans in the Lap of Luxury --
The Social Construction of Luxury: A Taxonomy of Taste --
Let's Go Shopping: The Streets of Material Dreams --
Where Opuluxe Is Made and Who Makes It: LVMH and Conde Nast --
How Luxury Becomes Necessity: The Work of Advertising --
From Shirts to Tulips: A Musing on Luxury --
Viva Las Vegas! A Strip of Luxury --
Still Learning from Las Vegas: How Luxury Is Turning Religious --
Conclusion: A (Mild) Defense of Luxury.
Responsibility: James B. Twitchell.

Abstract:

The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.  Read more...

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The author is savvy enough to conduct most of his research in the real world. This is the rare book project that forces the writer to shop on Rodeo Drive, leaf through Vanity Fair... and visit the Read more...

 
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