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Living up to the ads : gender fictions of the 1920s

Author: Simone Weil Davis
Publisher: Durham, N.C. : Duke University Press, 2000.
Series: New Americanists.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Exploring interactions between novels and advertising in the construction of subjectivity in the early part of the 20th-century, this book will appeal to students and scholars of advertising,  Read more...

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Genre/Form: History
Additional Physical Format: Online version:
Davis, Simone Weil, 1957-
Living up to the ads.
Durham, N.C. : Duke University Press, 2000
(OCoLC)654462113
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simone Weil Davis
ISBN: 0822324113 9780822324119 0822324466 9780822324461
OCLC Number: 41834901
Description: xi, 248 pages : illustrations ; 23 cm.
Contents: Ch. 1. Doubled Truth: Uplift and the Bottom Line --
Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows --
Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer --
Ch. 4. "Lending an Air of Importance": Vehicles at Work --
Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape.
Series Title: New Americanists.
Responsibility: Simone Weil Davis.

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"Davis offers a new and provocative perspective on a cultural shift that, even in the 1920s, was marked as much by its subtle presence in fiction as it was by its heavy-handed presence in print Read more...

 
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