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| Additional Physical Format: | Online version: Davis, Simone Weil, 1957- Living up to the ads. Durham, N.C. : Duke University Press, 2000 (OCoLC)654462113 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Simone Weil Davis |
| ISBN: | 0822324113 9780822324119 0822324466 9780822324461 |
| OCLC Number: | 41834901 |
| Description: | xi, 248 p. : ill. ; 23 cm. |
| Contents: | Ch. 1. Doubled Truth: Uplift and the Bottom Line -- Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows -- Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer -- Ch. 4. "Lending an Air of Importance": Vehicles at Work -- Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape. |
| Series Title: | New Americanists. |
| Responsibility: | Simone Weil Davis. |
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Related Subjects:(10)
- Sex role in advertising -- United States -- History -- 20th century.
- Sex role in literature.
- Rôle selon le sexe dans la publicité -- États-Unis -- Histoire -- 20e siècle
- Rôle selon le sexe dans la littérature -- Histoire -- 20e siècle
- Reclame.
- Sekserol.
- Geschlechterrolle <Motiv>
- Literatur.
- Werbung.
- USA.

