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Living up to the ads : gender fictions of the 1920s Preview this item
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Living up to the ads : gender fictions of the 1920s

Author: Simone Weil Davis
Publisher: Durham, N.C. : Duke University Press, 2000.
Series: New Americanists.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Davis, Simone Weil, 1957-
Living up to the ads.
Durham, N.C. : Duke University Press, 2000
(OCoLC)654462113
Document Type: Book
All Authors / Contributors: Simone Weil Davis
ISBN: 0822324113 9780822324119 0822324466 9780822324461
OCLC Number: 41834901
Description: xi, 248 p. : ill. ; 23 cm.
Contents: Ch. 1. Doubled Truth: Uplift and the Bottom Line --
Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows --
Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer --
Ch. 4. "Lending an Air of Importance": Vehicles at Work --
Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape.
Series Title: New Americanists.
Responsibility: Simone Weil Davis.

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