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Local, Regional or Global? : Quantifying MNC Geographic Scope

Author: Christian Geisler Asmussen; Copenhagen Business School. CBS. Center for Strategi og Globalisering. SMG. Center for Strategic Management and Globalization. SMG
Publisher: København, 2006
Series: SMG Working paper, 2006-014
Edition/Format:   eBook : Document : English
Summary:
This paper proposes a multidimensional index of regional and global orientation which can be used in confirmatory studies with econometric methodologies. Unlike extant measures, the index is objectively scaled and controls for home country orientation and market size differences. The index is shown to be consistent with models of internationalization that incorporate different assumptions about strategic choice and  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Geisler Asmussen; Copenhagen Business School. CBS. Center for Strategi og Globalisering. SMG. Center for Strategic Management and Globalization. SMG
ISBN: 8791815320 9788791815324
OCLC Number: 767758688
Description: 1 online resource (37 s.)
Series Title: SMG Working paper, 2006-014

Abstract:

This paper proposes a multidimensional index of regional and global orientation which can be used in confirmatory studies with econometric methodologies. Unlike extant measures, the index is objectively scaled and controls for home country orientation and market size differences. The index is shown to be consistent with models of internationalization that incorporate different assumptions about strategic choice and global competition. Preliminary results show that large multinationals follow home region oriented internationalization paths, although much of the regional effect reported by previous studies in fact reflects strong home country biases. Keywords: globalization; regional integration; global strategy; regional strategy; local strategy; triad; liability of foreignness

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