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A logic of expressive choice

Author: Alexander A Schuessler
Publisher: Princeton : Princeton University Press, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alexander A Schuessler
ISBN: 069100661X 9780691006611 0691006628 9780691006628
OCLC Number: 43095818
Description: xv, 177 pages : illustrations ; 24 cm
Contents: Ch. 1. Expressive Choice and Mass Participation. 1.1. Approaching Noninstrumental Choice. 1.2. Methodological, But Not Ontological, Individualism --
pt. 1. Theory. Ch. 2. A Jukebox Model of Participation. 2.1. Claiming Popularity. 2.2. Horizontal Shielding of Fellow Participants. 2.3. Horizontal Shielding of Competing Producers. 2.4. Imposing a Cost of Participation. 2.5. Idiom versus Motivation. Ch. 3. Theoretical Frame 1: Choice and Doing. 3.1. Turnout. 3.2. Choice. 3.3. Responses to the Participation Paradox. 3.4. Preliminary Conclusion. Ch. 4. Theoretical Frame 2: Choice and Being. 4.1. Expressive Motivation and Symbolic Utility. 4.2. Operationalizing Expressive Choice --
pt. 2. Analysis.
Responsibility: Alexander A. Schuessler.
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"Intriguing, carefully argued, complex, and engagingly written ... this book makes a valuable contribution and deserves to be widely read by theorists on both sides of the theoretical Read more...

 
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