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Logo life : life histories of 100 famous logos

Author: Ron van der Vlugt
Publisher: Amsterdam : BIS ; Enfield : Publishers Group UK [distributor], ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Ron van der Vlugt
ISBN: 9789063692605 9063692609
OCLC Number: 751737013
Description: 306 p. : ill. (some col.) ; 22 cm.
Contents: 3M --
7-Eleven --
7UP --
adidas --
AEG --
Air France --
Akzo Nobel --
Alfa Romeo --
Allianz --
American Airlines --
Apple --
AT&T --
Audi --
Barbie --
BASF --
Baskin Robbins --
Bayer --
BMW --
BP --
Braun --
British Airways --
Burger King --
C&A --
Canon --
Castrol --
Chiquita --
Chupa Chups --
Citibank --
Coca-Cola --
Credit Suisse --
Delta --
Deutsche Bank --
Dr. Oetker --
Dunkin' Donuts --
FedEx --
Fiat --
Fisher-Price --
Ford --
Fujifilm --
GAP --
Goodyear --
Google --
Hertz --
Holiday Inn --
HP --
IBM --
Intel --
JAL --
John Deere --
KFC --
KLM --
Kmart --
Kodak --
Lego --
Levi's --
Lucky Strike --
MasterCard --
Mazda --
McDonald's --
Mercedes-Benz --
Michelin --
Microsoft --
Mobil --
MTV --
NASA --
Nickelodeon --
Nike --
Nikon --
Nivea --
Nokia --
Opel --
Pathé --
Penguin --
Pepsi --
Pirelli --
Qantas --
Renault --
Reuters --
Rolex --
Samsonite --
Shell --
Shiseido --
Spar --
Speedo --
Starbucks --
Target --
Texaco --
Total --
Toyota --
Toys "R" Us --
Tupperware --
UPS --
Visa --
Vodafone --
Volkswagen --
Volvo --
Walmart --
WWF --
Xerox --
The Y (YMCA of the USA).
Other Titles: Life histories of 100 famous logos
Life histories of one hundred famous logos
LogoLife
Responsibility: Ron van der Vlugt.

Abstract:

Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted.

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