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Logotype

Author: Michael Evamy
Publisher: London : Laurence King Publishing, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the world?s outstanding  Read more...
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Genre/Form: Electronic books
Pictorial works
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Evamy
ISBN: 1780672020 9781780672021
OCLC Number: 823041957
Notes: Includes indexes.
Description: 1 online resource (336 pages) : illustrations (some color)
Other Titles: Logo type
Responsibility: Michael Evamy.

Abstract:

"Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the world?s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume." -- Provided by publisher.

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