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The long tail : why the future of business is selling less of more
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The long tail : why the future of business is selling less of more

Author: Chris Anderson
Publisher: New York : Hyperion, ©2008.
Edition/Format:   Book : English : Rev. and updated edView all editions and formats
Summary:
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chris Anderson
ISBN: 9781401309664 1401309666
OCLC Number: 435548871
Description: xii, 267 p. : ill. ; 21 cm.
Contents: Acknowledgement --
Introduction --
Long tail --
Rise and fall of the hit --
Short history of the long tail --
Three forces of the long tail --
New producers --
New markets --
New tastemakers --
Long tail economics --
Short head --
Paradise of choice --
Niche culture --
Infinite screen --
Beyond entertainment --
Long tail rules --
Long tail of marketing --
Coda : tomorrow's tail --
Epilogue --
Notes on sources and further reading --
Index.
Responsibility: Chris Anderson.
More information:

Abstract:

Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.

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