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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Chris Anderson |
| ISBN: | 9781401309664 1401309666 |
| OCLC Number: | 435548871 |
| Description: | xii, 267 p. : ill. ; 21 cm. |
| Contents: | Acknowledgement -- Introduction -- Long tail -- Rise and fall of the hit -- Short history of the long tail -- Three forces of the long tail -- New producers -- New markets -- New tastemakers -- Long tail economics -- Short head -- Paradise of choice -- Niche culture -- Infinite screen -- Beyond entertainment -- Long tail rules -- Long tail of marketing -- Coda : tomorrow's tail -- Epilogue -- Notes on sources and further reading -- Index. |
| Responsibility: | Chris Anderson. |
| More information: |
Abstract:
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.
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