컨텐츠로 이동
The long tail : why the future of business is selling less of more 해당 항목을 미리보기
닫기해당 항목을 미리보기
확인중입니다…

The long tail : why the future of business is selling less of more

저자: Chris Anderson
출판사: New York : Hyperion, ©2006.
판/형식:   도서 : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
평가:

기반으로 1 평가 1 리뷰와 함께

주제
다음과 같습니다:

 

온라인으로 문서 찾기

이 항목에 대한 링크

도서관에서 사본 찾기

&AllPage.SpinnerRetrieving; 해당항목을 보유하고 있는 도서관을 찾는 중

상세정보

추가적인 물리적 형식: Online version:
Anderson, Chris, 1961-
Long tail.
New York : Hyperion, c2006
(OCoLC)647108784
자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Chris Anderson
ISBN: 1401302378 9781401302375 1401308600 9781401308605
OCLC 번호: 65187392
설명: xii, 238 p. : ill. ; 25 cm.
내용: Acknowledgments --
Introduction --
1. The long tail --
2. The rise and fall of the hit --
3. A short history of the long tail --
4. The three forces of the long tail --
5. The new procedures --
6. The new markets --
7. The new tastemakers --
8. Long tail economics --
9. The short head --
10. The paradise of choice --
11. Niche culture --
12. The infinite screen --
13. Beyond entertainment --
14. Long tail rules --
Coda : tomorrow's tail --
Notes on sources and further reading --
Index.
책임: Chris Anderson.
더 많은 정보:

초록:

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

목차:

by obradv (WorldCat user on 2006-08-31)

Highlights As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He has written an important and exciting new book that defines an entirely new economic model for business. The book - The Long Tail: Why the Future of Business is Selling Less of More explores the tremendous business potential of the long tail-the rise of the niche as a powerful new force in our economy. The message - New efficiencies of distribution, manufacturing and marketing allow us to deliver to customers many more products in the "tail"-outside the usual demand curve dictated by shelf space and other limiting factors. Collectively, these niche products create a new market as big as the one we already know. Background - Before taking the helm at Wired, Chris worked at The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals, Science and Nature. Education background: physics, including research at Los Alamos. The Long Tail The insight of the Long Tail is that our culture and economy are increasingly shifting away from mainstream products and markets at the head of the demand curve toward a huge number of niches in "the tail"-the yellow portion of the curve. As costs of production and distribution fall, especially online, narrowly targeting goods and services can be as economically attractive as mainstream fare. Traditional business models have to ignore these many small markets, but, together, they rival traditional markets in economic potential. The potential - Niche products outnumber mainstream offerings by several orders of magnitude. Online retailers can stock virtually everything, which gives them access to a huge pool of niche customers. Not only are they an enormous market in the aggregate, but virtually every consumer is a niche customer for something. People gravitate towards niches because they satisfy narrow interests better and, in one aspect of our life or another, we all have some narrow interest. Thus the long tail strategy opens up areas of profit never available before. The book and the presentation - The Long Tail chronicles the effect of technologies that have made it easier for consumers to find and buy niche products, that break through the bottlenecks of broadcast and traditional bricks and mortar retail. It offers indispensable help in building your company's business model around this incredible potential.

리뷰

사용자-기여 리뷰

WorldCat 사용자 리뷰 (1)

Blog review

by Padraic (WorldCat 사용자가 게시함 2008-06-02) 매우만족 퍼머링크
[cross-posted from http://postgeographic.wordpress.com/2007/05/12/the-long-tail/ ]As the title of this blog indicates, I’m a sucker for any book which uses the phrase “the tyranny of geography” on more than one page. But for reasons above and beyond that, I want to strongly recommend The Long Tail by...
더 읽기…  더 읽기…
  • 11 사람들이 이 리뷰가 도움이 되었다고 합니다. 귀하께도 도움이 되었나요? 
  •   
GoodReads 리뷰 가져오는 중…
DOGObooks 리뷰를 가지고 오는 중…

태그

모든 사용자 태그 (2)

가장 인기있는 태그 보기 태그 리스트 | tag cloud

유사 항목

관련 주제:(13)

이 항목을 가지고 있는 사용자 목록 (45)

요청하신 것을 확인하기

이 항목을 이미 요청하셨을 수도 있습니다. 만약 이 요청을 계속해서 진행하시려면 Ok을 선택하세요.

링크된 데이터


<http://www.worldcat.org/oclc/65187392>
library:oclcnum"65187392"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/65187392>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1010260>
rdf:typeschema:Intangible
schema:name"Marketing--Technological innovations"@en
schema:name"Marketing--Technological innovations."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2006"
schema:creator
schema:datePublished"2006"
schema:description"Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/62692564>
schema:inLanguage"en"
schema:name"The long tail : why the future of business is selling less of more"@en
schema:numberOfPages"238"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

윈도우 닫기

WorldCat에 로그인 하십시오 

계정이 없으세요? 아주 간단한 절차를 통하여 무료 계정을 만드실 수 있습니다.