pular para conteúdo
The long tail : why the future of business is selling less of more Ver prévia deste item
FecharVer prévia deste item
Checando...

The long tail : why the future of business is selling less of more

Autor: Chris Anderson
Editora: New York : Hyperion, ©2006.
Edição/Formato   Livro : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Classificação:

baseado em 1 classificação(ões) 1 com uma crítica

Assuntos
Mais como este

 

Encontrar uma cópia on-line

Links para este item

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Formato Físico Adicional: Online version:
Anderson, Chris, 1961-
Long tail.
New York : Hyperion, c2006
(OCoLC)647108784
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Chris Anderson
ISBN: 1401302378 9781401302375 1401308600 9781401308605
Número OCLC: 65187392
Descrição: xii, 238 p. : ill. ; 25 cm.
Conteúdos: Acknowledgments --
Introduction --
1. The long tail --
2. The rise and fall of the hit --
3. A short history of the long tail --
4. The three forces of the long tail --
5. The new procedures --
6. The new markets --
7. The new tastemakers --
8. Long tail economics --
9. The short head --
10. The paradise of choice --
11. Niche culture --
12. The infinite screen --
13. Beyond entertainment --
14. Long tail rules --
Coda : tomorrow's tail --
Notes on sources and further reading --
Index.
Responsabilidade: Chris Anderson.
Mais informações:

Resumo:

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

Índice:

por obradv (Usuário WorldCat em 2006-08-31)

Highlights As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He has written an important and exciting new book that defines an entirely new economic model for business. The book - The Long Tail: Why the Future of Business is Selling Less of More explores the tremendous business potential of the long tail-the rise of the niche as a powerful new force in our economy. The message - New efficiencies of distribution, manufacturing and marketing allow us to deliver to customers many more products in the "tail"-outside the usual demand curve dictated by shelf space and other limiting factors. Collectively, these niche products create a new market as big as the one we already know. Background - Before taking the helm at Wired, Chris worked at The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals, Science and Nature. Education background: physics, including research at Los Alamos. The Long Tail The insight of the Long Tail is that our culture and economy are increasingly shifting away from mainstream products and markets at the head of the demand curve toward a huge number of niches in "the tail"-the yellow portion of the curve. As costs of production and distribution fall, especially online, narrowly targeting goods and services can be as economically attractive as mainstream fare. Traditional business models have to ignore these many small markets, but, together, they rival traditional markets in economic potential. The potential - Niche products outnumber mainstream offerings by several orders of magnitude. Online retailers can stock virtually everything, which gives them access to a huge pool of niche customers. Not only are they an enormous market in the aggregate, but virtually every consumer is a niche customer for something. People gravitate towards niches because they satisfy narrow interests better and, in one aspect of our life or another, we all have some narrow interest. Thus the long tail strategy opens up areas of profit never available before. The book and the presentation - The Long Tail chronicles the effect of technologies that have made it easier for consumers to find and buy niche products, that break through the bottlenecks of broadcast and traditional bricks and mortar retail. It offers indispensable help in building your company's business model around this incredible potential.

Críticas

Críticas contribuídas por usuários

Críticas de Usuários WorldCat (1)

Blog review

por Padraic (Usuário WorldCat publicado 2008-06-02) Excelente Permalink
[cross-posted from http://postgeographic.wordpress.com/2007/05/12/the-long-tail/ ]As the title of this blog indicates, I’m a sucker for any book which uses the phrase “the tyranny of geography” on more than one page. But for reasons above and beyond that, I want to strongly recommend The Long Tail by...
Ler mais...  Ler mais...
  • 1 de 1 as pessoas acharam que esta crítica ajuda. Ela ajudou você? 
  •   
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Etiquetas de todos os usuários (2)

Ver as etiquetas mais populares como: lista de etiquetas | nuvem de etiquetas

Ítens Similares

Assuntos Relacionados:(13)

Listas de usuários com este item (45)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


<http://www.worldcat.org/oclc/65187392>
library:oclcnum"65187392"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/65187392>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1010260>
rdf:typeschema:Intangible
schema:name"Marketing--Technological innovations"@en
schema:name"Marketing--Technological innovations."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2006"
schema:creator
schema:datePublished"2006"
schema:description"Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/62692564>
schema:inLanguage"en"
schema:name"The long tail : why the future of business is selling less of more"@en
schema:numberOfPages"238"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.