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The long tail : [why the future of business is selling less of more]

Author: Chris Anderson; Christopher Nissley
Publisher: New York : Hyperion Audiobooks, ©2006.
Edition/Format:   Audiobook on CD : CD audio : English : UnabridgedView all editions and formats
Database:WorldCat
Summary:
The author shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Chris Anderson; Christopher Nissley
ISBN: 1401384145 9781401384142
OCLC Number: 70236667
Notes: Subtitle from container.
Compact discs.
Credits: Produced and directed by Dennis Kao.
Performer(s): Read by Christopher Nissley.
Description: 7 sound discs (ca. 8 hr.) : digital ; 4 3/4 in.
Contents: The long tail --
The rise and fall of the hit --
A short history of the long tail --
The three forces of the long tail --
The new producers --
The new markets --
The new tastemakers --
Long tail economics --
The short head --
The paradise of choice --
Niche culture --
The infinite screen --
Beyond entertainment --
Long tail rules --
Coda: tomorrow's tail.
Responsibility: Chris Anderson.

Abstract:

The author shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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