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The long tail : why the future of business is selling less of more

Author: Chris Anderson
Publisher: New York, N.Y. : Hyperion, ©2006.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Anderson, Chris, 1961-
Long tail.
New York, N.Y. : Hyperion, ©2006
(DLC) 2006043378
(OCoLC)65187392
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Anderson
ISBN: 1401384641 9781401384647
OCLC Number: 74279026
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xii, 238 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The long tail --
The rise and fall of the hit --
A short history of the long tail --
The three forces of the long tail --
The new procedures --
The new markets --
The new tastemakers --
Long tail economics --
The short head --
The paradise of choice --
Niche culture --
The infinite screen --
Beyond entertainment --
Long tail rules --
Coda: tomorrow's tail.
Responsibility: Chris Anderson.

Abstract:

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

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