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The long tail : why the future of business is selling less of more

Author: Chris Anderson
Publisher: New York : Hachette, ©2014.
Edition/Format:   Print book : English : First Hachette books trade edView all editions and formats
Summary:
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve--From publisher description.
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Document Type: Book
All Authors / Contributors: Chris Anderson
ISBN: 9781401309664 1401309666 9781401308605 1401308600
OCLC Number: 899742092
Description: xii, 267 pages : illustrations ; 21 cm
Contents: Acknowledgments --
Introduction --
The long tail --
The rise and fall of the hit --
A short history of the long tail --
The three forces of the long tail --
The new producers --
The new markets --
The new tastemakers --
Long tail economics --
The short head --
The paradise of choice --
Niche culture --
The infinite screen --
Beyond entertainment --
Long tail rules --
The long tail of marketing --
Coda : tomorrow's tail --
Epilogue --
Notes on sources and further reading --
Index.
Responsibility: Chris Anderson.

Abstract:

Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve--From publisher description.

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