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Low cost, low-tech innovation : new product development in the food industry

Author: V S Vyas
Publisher: London : Routledge, 2015.
Series: Routledge studies in innovation, organization and technology, 36.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: V S Vyas
ISBN: 9781136686603 1136686606 9780203577073 0203577078
OCLC Number: 895660727
Description: 1 online resource.
Contents: 1. Innovation and new product development in the food industry : an overview of international research --
2. Business innovation : meaning, antecedents, process and consequences --
3. Methodology --
4. Context of study I --
5. Context of study II --
6. Innovation in case study companies --
7. New product development in Scotland : a survey --
8. Conclusions and implications --
9. Research findings and extant literature : congruence, conflict and implications.
Series Title: Routledge studies in innovation, organization and technology, 36.
Responsibility: Vijay Vyas.

Abstract:

"Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors"--

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'Vijay Vyas addresses the dearth of significant research on low tech SMEs. Drawing from case studies of seven small companies it throws light on effective low-cost product innovation in small Read more...

 
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