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Luxury China : market opportunities and potential

Author: Michel Chevalier; Pierre Xiao Lu
Publisher: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Chevalier, Michel, 1943-
Luxury China.
Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010
(DLC) 2010277379
(OCoLC)277196681
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michel Chevalier; Pierre Xiao Lu
ISBN: 9781119199755 1119199751 9781118181607 1118181603 9781118181546 1118181549 1283332701 9781283332705 9786613332707 6613332704
OCLC Number: 775360857
Description: 1 online resource (xvii, 251 pages) : illustrations, maps
Contents: Challenges and market size --
Alfred Dunhil --
The Chinese luxury client --
Shanghai Tang --
Chinese consumer attitudes toward luxury --
Rolex in China --
How to distribute in China --
Shiatzy Chen --
Retailing and licensing in China --
Louis Vuitton in China --
Communication and advertising --
The war of the spirits --
Brand protection and counterfeit activities --
Luili Gongfang: breaking into luxury by way of glass.
Responsibility: Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
More information:

Abstract:

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.

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