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|Additional Physical Format:||Online version:
London ; Philadelphia : Kogan Page, 2009
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Jean-Noël Kapferer; Vincent Bastien
|Description:||x, 323 pages : illustrations, plans ; 24 cm|
|Contents:||Introduction: To be or not to be luxury PART 1: Back to luxury fundamentals 1. In the beginning there was luxury 2. The end of a confusion: premium is not luxury 3. Anti-laws of marketing 4. Facets of luxury today PART 2: Luxury brands need specific management 5. Customer attitudes vis-a-vis luxury 7. Luxury brand stretching 8. Qualifying a product as luxury 9. Pricing luxury 10. Distribution and the internet dilemma 11. Luxury communications 12. Financial and HR management of a luxury company PART 3: Strategic perspectives 13. Luxury business models 14. Entering luxury and leaving it 15. Learning from luxury 16. Conclusion: Luxury and sustainable development|
|Responsibility:||J.N. Kapferer and V. Bastien.|
"[H]ighly recommended for any basic business collection" - "Midwest Book Review"