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Lydia Pinkham : the face that launched a thousand ads

Author: Sammy R Danna
Publisher: Lanham : Rowman & Littlefield, 2015.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"Lydia Pinkham was one of the 19th century's most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and  Read more...
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Genre/Form: Biography
History
Named Person: Lydia Estes Pinkham; Lydia Estes Pinkham; Lydia Estes Pinkham
Material Type: Biography
Document Type: Book
All Authors / Contributors: Sammy R Danna
ISBN: 9780810889088 0810889080
OCLC Number: 854848077
Description: xv, 117 pages, 12 unnumbered pages of plates : illustrations ; 24 cm
Contents: Introduction : why write on Lydia Pinkham? --
The Pinkham family --
Society's views of women in the 19th century --
Early medical practices : from bloodletting to leeches --
The rise of patent medicines and their abuse --
The birth of the compound and the face that launched a 1000 ads --
Lydia Pinkham's vegetable compound catches on : the 1880s --
The compound takes off : the 1890s and 1900s --
The compound and foreign advertising : the 1900s --
The Lydia Pinkham Company and the use of testimonials --
New advertising methods : trade cards, booklets, pamphlets --
Enter the journalists! : the muckraking and the patent medicine industry --
Lydia pinkham reformulated --
Conclusion : Lydia Pinkham and her impact.
Responsibility: Sammy R. Danna.

Abstract:

"Lydia Pinkham was one of the 19th century's most remarkable businesswomen, her influence spreading beyond the late 1800s and her native New England. A champion of equal rights for women and blacks at a time when such causes lacked widespread support, Pinkham was ahead of her time on other issues. Chief among them was the well-being of women struggling with serious health issues related to their menstrual cycles and other so-called "women weaknesses." But as the teetotaling Pinkham and her namesake company soared to entrepreneurial heights by selling her patient relief in the guise of an alcohol-laced potion known as the Vegetable Compound, generations that followed have been left to wonder: Was she worthy of her female customers' trust or just an opportunist? In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light."--Publisher's description.

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