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Machiavelli, marketing, and management
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Machiavelli, marketing, and management

Author: Phil Harris; Andrew Lock; Patricia Rees
Publisher: London ; New York : Routledge, 2000.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their  Read more...

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Named Person: Niccolò Machiavelli; Niccolò Machiavelli; Machiavel
Document Type: Book
All Authors / Contributors: Phil Harris; Andrew Lock; Patricia Rees
ISBN: 0415216699 9780415216692 0415216702 9780415216708
OCLC Number: 43311764
Description: xiii, 242 p. : ill. ; 24 cm.
Contents: Foreword / Beatrice Rangoni Machiavelli --
1. Introduction --
2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees --
3. Machiavelli's contemporaries / George Bull --
4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli --
5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott --
6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas --
7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring --
8. Renaissance realpolitik for modern management / Alistair McAlpine
Responsibility: edited by Phil Harris, Andrew Lock and Patricia Rees.
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