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Macromarketing - a global focus : marketing systems, societal development, equity & poverty.

Author: Stanley J Shapiro; Mark Tadajewski; Clifford J Shultz
Publisher: Los Angeles, Calif. ; London : SAGE, 2009.
Series: SAGE library of marketing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This essential reference work is contemporary and comprehensive providing multiple perspectives on controversial topics within macromarketing such as trade vs aid, and ethical distribution of wealth.
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Additional Physical Format: Print version
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stanley J Shapiro; Mark Tadajewski; Clifford J Shultz
ISBN: 9781446262382 1446262383 9781848607040 1848607040
OCLC Number: 846649921
Notes: 9781848607040.
Description: 1 online resource : illustrations.
Series Title: SAGE library of marketing.

Abstract:

This essential reference work is contemporary and comprehensive providing multiple perspectives on controversial topics within macromarketing such as trade vs aid, and ethical distribution of wealth.

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