skip to content
Mad Ave : award-winning advertising of the 20th century Preview this item
ClosePreview this item
Checking...

Mad Ave : award-winning advertising of the 20th century

Author: Jackie Merri Meyer; Art Directors Club (New York, N.Y.)
Publisher: New York : Universe Pub. : Distributed to the U.S. trade by St. Martin's Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Leading us decade by decade, the book presents a tour of advertising as it has evolved throughout the years: from the graphics of Chesterfield cigarettes in the 1920s, Coca-Cola in the 1940s, and the Volkswagen bug in the 1960s, to contemporary campaigns with slogans that have taken hold of modern popular culture: "Just Do It," "Got Milk?," "Think Different," and more."--Jacket.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Mad Ave.
New York : Universe Pub. ; Distributed to the U.S. trade by St. Martin's Press, 2000
(OCoLC)648602219
Document Type: Book
All Authors / Contributors: Jackie Merri Meyer; Art Directors Club (New York, N.Y.)
ISBN: 0789303698 9780789303691
OCLC Number: 43245812
Notes: Includes index.
Description: 256 pages : illustrations (some color) ; 25 cm
Contents: Foreword / Jerry Della Femina --
Editor's Note / Jackie Merri Meyer --
Acknowledgments / Jackie Merri Meyer --
1920s / Steven Heller --
1930s / Jay Chiat --
1940s / Shelly Lazarus --
1950s / Roy Grace --
Walking Among Giants, Dodging Dwarves / Edward A. McCabe --
1960s / George Lois --
Mad Ave Has Moved / Karl Steinbrenner --
1970s / Bob Giraldi --
Gender Thing / Jean Marcellino --
1980s / Allan Beaver --
Richard Kirshenbaum's Top-Ten List / Richard Kirshenbaum --
1990s / Lee Clow --
Inside Corporate Design/Advertising (Then and Now) / Lou Dorfsman --
Advertising Agency Index.
Responsibility: Art Directors Club ; edited by Jackie Merri Meyer.
More information:

Abstract:

The Art Directors Club surveys eight decades of top-notch advertising in this colorful, revealing book, from Chesterfield's 1920s cigarette campaign to Nike's "Just Do It" advertising blitz in the  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"So what are these few words? A jacket blurb? An insightful observation? A pithy quote, mayhap? A bon mot? It's advertising. Isn't everything?"--Martin Mull, actor/painter

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/43245812> # Mad Ave : award-winning advertising of the 20th century
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "43245812" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/837045765#Topic/commercial_art_united_states> ; # Commercial art--United States
    schema:about <http://id.loc.gov/authorities/subjects/sh85028914> ; # Commercial art--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/837045765#Topic/advertising_united_states> ; # Advertising--United States
    schema:about <http://id.worldcat.org/fast/869331> ; # Commercial art
    schema:about <http://experiment.worldcat.org/entity/work/data/837045765#Topic/art_publicitaire_etats_unis> ; # Art publicitaire--États-Unis
    schema:about <http://id.loc.gov/authorities/subjects/sh2007100691> ; # Advertising--United States
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://dewey.info/class/659.10973/e21/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/67812874> ; # Jackie Merri Meyer
    schema:contributor <http://viaf.org/viaf/167498660> ; # Art Directors Club (New York, N.Y.)
    schema:datePublished "2000" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/837045765> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/648602219> ;
    schema:name "Mad Ave : award-winning advertising of the 20th century"@en ;
    schema:productID "43245812" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/43245812#PublicationEvent/new_york_universe_pub_distributed_to_the_u_s_trade_by_st_martin_s_press_2000> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/837045765#Agent/universe_pub> ; # Universe Pub.
    schema:publisher <http://experiment.worldcat.org/entity/work/data/837045765#Agent/distributed_to_the_u_s_trade_by_st_martin_s_press> ; # Distributed to the U.S. trade by St. Martin's Press
    schema:reviews <http://www.worldcat.org/title/-/oclc/43245812#Review/513707636> ;
    schema:workExample <http://worldcat.org/isbn/9780789303691> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA0X1800> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/43245812> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/837045765#Agent/distributed_to_the_u_s_trade_by_st_martin_s_press> # Distributed to the U.S. trade by St. Martin's Press
    a bgn:Agent ;
    schema:name "Distributed to the U.S. trade by St. Martin's Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/837045765#Agent/universe_pub> # Universe Pub.
    a bgn:Agent ;
    schema:name "Universe Pub." ;
    .

<http://experiment.worldcat.org/entity/work/data/837045765#Topic/advertising_united_states> # Advertising--United States
    a schema:Intangible ;
    schema:name "Advertising--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/837045765#Topic/art_publicitaire_etats_unis> # Art publicitaire--États-Unis
    a schema:Intangible ;
    schema:name "Art publicitaire--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/837045765#Topic/commercial_art_united_states> # Commercial art--United States
    a schema:Intangible ;
    schema:name "Commercial art--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007100691> # Advertising--United States
    a schema:Intangible ;
    schema:name "Advertising--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85028914> # Commercial art--United States
    a schema:Intangible ;
    schema:name "Commercial art--United States"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/869331> # Commercial art
    a schema:Intangible ;
    schema:name "Commercial art"@en ;
    .

<http://viaf.org/viaf/167498660> # Art Directors Club (New York, N.Y.)
    a schema:Organization ;
    schema:name "Art Directors Club (New York, N.Y.)" ;
    .

<http://viaf.org/viaf/67812874> # Jackie Merri Meyer
    a schema:Person ;
    schema:familyName "Meyer" ;
    schema:givenName "Jackie Merri" ;
    schema:name "Jackie Merri Meyer" ;
    .

<http://worldcat.org/isbn/9780789303691>
    a schema:ProductModel ;
    schema:isbn "0789303698" ;
    schema:isbn "9780789303691" ;
    .

<http://www.worldcat.org/oclc/648602219>
    a schema:CreativeWork ;
    rdfs:label "Mad Ave." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/43245812> ; # Mad Ave : award-winning advertising of the 20th century
    .

<http://www.worldcat.org/title/-/oclc/43245812#Review/513707636>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/43245812> ; # Mad Ave : award-winning advertising of the 20th century
    schema:reviewBody ""Leading us decade by decade, the book presents a tour of advertising as it has evolved throughout the years: from the graphics of Chesterfield cigarettes in the 1920s, Coca-Cola in the 1940s, and the Volkswagen bug in the 1960s, to contemporary campaigns with slogans that have taken hold of modern popular culture: "Just Do It," "Got Milk?," "Think Different," and more."--Jacket." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.