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Mad men unbuttoned : a romp through 1960s America

Author: Natasha Vargas-Cooper
Publisher: New York : Collins Design, ©2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Deeply nostalgic portrayal of Madison Avenue's Golden Age.
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Document Type: Book
All Authors / Contributors: Natasha Vargas-Cooper
ISBN: 9780061991004 0061991007
OCLC Number: 680651994
Description: xix, 231 pages : illustrations (some color) ; 23 cm
Contents: 1. The ads and the men who made them : Leo Burnett : the boy who the earth talks to --
Draper Daniels strains out the sissy taste --
Be manly, get lucky : Lucky Strike --
Western Union : what makes a gread ad? --
"Sigmund" Campbell : the smoker's death wish --
David Ogilvy : for the snob in you --
Redesigning Menken's : matriarchs of the sales floor --
West Germany v. Detroit : the Volkswagen campaign --
The promiscuous mingling of art and copy : Julian Koenig and George Lois --
Polaroid : more powerful than memory alone --
McCann-Erickson : a loose alliance of warring chiefs --
The typography of travel : American Airlines --
Cooper Studios : Madison Ave. artisans --
An illustrator's icon : Bernie Fuchs --
The minimal realism of Morton Salt : Charley Harper --
Bethlehem Steel : a love letter to infrastructure --
Maidenform : tie me up/tie me down --
2. Style : A fashion revelation : the new look --
"Put your hair in curlers" : at the home salon --
La Dolce Draper : Betty's European makeover --
The men in gray flannel suits --
"It matters to me that you're impressed" : Pete's prep school style --
A streamlined man : the skinny tie --
The pseudorebellion of Paul Kinsey : a man and his beard --
3. Working girls : Rachel Menken at the bargain bin --
How to be a Betty : modeling in the 1950s --
What they didn't teach in secretary school --
Coffee, tea, or me? : stewardesses, the glamour girls of the skies --
Touching and feeling with teacher : Suzanne --
First shots in the nanny wars : Carla --
4. Sex : Peggy's pamphlet : a guide to (respectfully) getting it on --
Preventing Peggy's ovulation --
Youngs for rubbers --
Sex and the single girl --
Joan goes lightly among the lesbians --
Sally Draper and the L-word --
Relax, it's light-up time : notes on Salvatore Romano --
Weighing sins in the state of New York : divorce --
Betty's choice --
Betty in stirrups, Don in waiting --
5. Smoking, drinking, drugging : "Puffing while pregnant" --
Always be smoking : why Don won't quit --
Daze of wine and roses : off to rehab --
"Take a pill and lie down" : psychiatry in the 1960s --
6. Décor : The Drapers' décor : inside 42 Bullet Park Road --
Plantations and Park Ave. --
The Japonisme of Bert Cooper's office --
Shoguns of Sterling Cooper --
The White House tour : Jackie Kennedy mesmerizes the nation --
Suburban rococo : Draper residence in regency --
7. Literature : Steno Pool Book Club : Lady Chatterley's lover --
The unsentimental men of Ayn Rand --
Ossining : Cheever country --
Betty's bathtub reading : The group --
Philip Roth in Bullet Park --
An intimate yell : Frank O'Hara --
8. Movies : The sexual alchemy of Don Draper --
Snow-covered volcano : Grace Kelly --
Ann-Margaret fever --
Don's weepies : La notte --
Fritz Lang presents Penn Station --
The misfits : they eat horses, don't they? --
Joan in The apartment --
9. In progress : Don in the Village : bohemians v. indifferent universe --
Sun sets on the Eisenhower era : World's Fair, New York, 1964 --
"When you look at it, you do feel something" : Rothko --
California cool --
Conrad Hilton : cold warrior --
Khrushchev barred from Tomorrowland --
"One hell of a focus group" : the Port Huron statement --
Hellfire : four little girls --
How you get your news : the Kennedy assassination --
Reno : the clearinghouse of illusion.
Responsibility: Natasha Vargas-Cooper.

Abstract:

AMC's sleeper hit "Mad Men", has taken the world by storm. Embedded in the show's three seasons, there are hundreds of cultural nuggets that capture the historical themes of the mid-century. This  Read more...

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"Possibly the richest of the "Mad Men" books...Mad Men Unbuttoned is a well-versed primer to the most literate show on television." -- The New Yorker "Mad Men Unbuttoned is likely to become a Read more...

 
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