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Mad men unbuttoned : a romp through 1960s America

Author: Natasha Vargas-Cooper
Publisher: New York : Collins Design, ©2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Deeply nostalgic portrayal of Madison Avenue's Golden Age.
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Document Type: Book
All Authors / Contributors: Natasha Vargas-Cooper
ISBN: 9780061991004 0061991007
OCLC Number: 680651994
Description: xix, 231 pages : illustrations (some color) ; 23 cm
Contents: 1. The ads and the men who made them : Leo Burnett : the boy who the earth talks to --
Draper Daniels strains out the sissy taste --
Be manly, get lucky : Lucky Strike --
Western Union : what makes a gread ad? --
"Sigmund" Campbell : the smoker's death wish --
David Ogilvy : for the snob in you --
Redesigning Menken's : matriarchs of the sales floor --
West Germany v. Detroit : the Volkswagen campaign --
The promiscuous mingling of art and copy : Julian Koenig and George Lois --
Polaroid : more powerful than memory alone --
McCann-Erickson : a loose alliance of warring chiefs --
The typography of travel : American Airlines --
Cooper Studios : Madison Ave. artisans --
An illustrator's icon : Bernie Fuchs --
The minimal realism of Morton Salt : Charley Harper --
Bethlehem Steel : a love letter to infrastructure --
Maidenform : tie me up/tie me down --
2. Style : A fashion revelation : the new look --
"Put your hair in curlers" : at the home salon --
La Dolce Draper : Betty's European makeover --
The men in gray flannel suits --
"It matters to me that you're impressed" : Pete's prep school style --
A streamlined man : the skinny tie --
The pseudorebellion of Paul Kinsey : a man and his beard --
3. Working girls : Rachel Menken at the bargain bin --
How to be a Betty : modeling in the 1950s --
What they didn't teach in secretary school --
Coffee, tea, or me? : stewardesses, the glamour girls of the skies --
Touching and feeling with teacher : Suzanne --
First shots in the nanny wars : Carla --
4. Sex : Peggy's pamphlet : a guide to (respectfully) getting it on --
Preventing Peggy's ovulation --
Youngs for rubbers --
Sex and the single girl --
Joan goes lightly among the lesbians --
Sally Draper and the L-word --
Relax, it's light-up time : notes on Salvatore Romano --
Weighing sins in the state of New York : divorce --
Betty's choice --
Betty in stirrups, Don in waiting --
5. Smoking, drinking, drugging : "Puffing while pregnant" --
Always be smoking : why Don won't quit --
Daze of wine and roses : off to rehab --
"Take a pill and lie down" : psychiatry in the 1960s --
6. Décor : The Drapers' décor : inside 42 Bullet Park Road --
Plantations and Park Ave. --
The Japonisme of Bert Cooper's office --
Shoguns of Sterling Cooper --
The White House tour : Jackie Kennedy mesmerizes the nation --
Suburban rococo : Draper residence in regency --
7. Literature : Steno Pool Book Club : Lady Chatterley's lover --
The unsentimental men of Ayn Rand --
Ossining : Cheever country --
Betty's bathtub reading : The group --
Philip Roth in Bullet Park --
An intimate yell : Frank O'Hara --
8. Movies : The sexual alchemy of Don Draper --
Snow-covered volcano : Grace Kelly --
Ann-Margaret fever --
Don's weepies : La notte --
Fritz Lang presents Penn Station --
The misfits : they eat horses, don't they? --
Joan in The apartment --
9. In progress : Don in the Village : bohemians v. indifferent universe --
Sun sets on the Eisenhower era : World's Fair, New York, 1964 --
"When you look at it, you do feel something" : Rothko --
California cool --
Conrad Hilton : cold warrior --
Khrushchev barred from Tomorrowland --
"One hell of a focus group" : the Port Huron statement --
Hellfire : four little girls --
How you get your news : the Kennedy assassination --
Reno : the clearinghouse of illusion.
Responsibility: Natasha Vargas-Cooper.

Abstract:

Based on the popular blog, Mad Men Unbuttoned "nails the 1960s and the ad industry during this fascinating era," and is "a good, fast, joyful read." (Nina DiSesa, Chairman, McCann New York).  Read more...

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"Possibly the richest of the "Mad Men" books...Mad Men Unbuttoned is a well-versed primer to the most literate show on television." -- The New Yorker "Mad Men Unbuttoned is likely to become a Read more...

 
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