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Made in Korea : Chung Ju Yung and the rise of Hyundai

Author: Richard M Steers
Publisher: New York : Routledge, 1999.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful business empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Unlike most CEOs of major firms, Chung has always preferred the company of his workers to that of the global executive
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Genre/Form: Biography
Named Person: Chu-yŏng Chŏng; Chu-yong Chong; Chu-yŏng Chŏng
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard M Steers
ISBN: 0415920507 9780415920506
OCLC Number: 39464777
Description: xv, 284 pages : illustrations (some color), map ; 24 cm
Contents: Shared destinies: Korea and Chung Ju Yung --
Korea's entrepreneurial heritage --
Learning the business --
Rebuilding the homeland --
Driving is believing --
Victory at sea --
Contractor to the world --
Joining the high-tech race --
Bumpy road to labor peace --
Olympic pursuits --
Passing the torch --
Into the political maelstrom --
Developing the Hyundai spirit --
Lessons for the global entrepreneur.
Responsibility: Richard M. Steers.
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Abstract:

Following the fortunes of one of the most successful entrepreneurs to date, this original new book recounts the triumphs of Hyundai's creator: Chung Ju Yung.  Read more...

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"An exciting and instructive tale with a universal message for aspiring entrepreneurs, this is no hagiography, but a candid depiction of a strong-willed multibillionaire. l."-Louis Kraar, Board of Read more...

 
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