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Made possible by : succeeding with sponsorship

Author: Patricia Martin
Publisher: San Francisco : Jossey-Bass, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most  Read more...

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Document Type: Book
All Authors / Contributors: Patricia Martin
ISBN: 0787965022 9780787965020
OCLC Number: 933975866
Description: xvii, 138 p. ; 28 cm
Contents: Exhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship s Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.
Responsibility: Patricia Martin.

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"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

 
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