skip to content
Made to stick : why some ideas survive and others die Preview this item
ClosePreview this item
Checking...

Made to stick : why some ideas survive and others die

Author: Chip Heath; Dan Heath
Publisher: Princeton, N.J. : Recording for the Blind & Dyslexic, 2007.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Database:WorldCat
Summary:
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? [In this book, the authors] reveal the anatomy of ideas that stick and explain ways to make  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Chip Heath; Dan Heath
OCLC Number: 166592710
Notes: Originally published: New York : Random House, c2007.
Description: Sound disc : digital, mono. ; 4 3/4 in.
Contents: What sticks? --
Simple --
Unexpected --
Concrete --
Credible --
Emotional --
Stories --
Epilogue: What sticks --
Making ideas stick, the easy reference guide.
Responsibility: Chip Heath & Dan Heath.

Abstract:

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? [In this book, the authors] reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/166592710> # Made to stick why some ideas survive and others die
    a schema:Book, schema:CreativeWork, bgn:CD, bgn:SoundRecording ;
   library:oclcnum "166592710" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1152439992#Place/princeton_n_j> ; # Princeton, N.J.
   schema:about <http://dewey.info/class/302.13/> ;
   schema:about <http://id.worldcat.org/fast/876512> ; # Contagion (Social psychology)
   schema:about <http://id.worldcat.org/fast/876662> ; # Context effects (Psychology)
   schema:about <http://id.worldcat.org/fast/1122816> ; # Social psychology
   schema:bookFormat bgn:AudioBook ;
   schema:contributor <http://viaf.org/viaf/106943976> ; # Dan Heath
   schema:creator <http://experiment.worldcat.org/entity/work/data/1152439992#Person/heath_chip> ; # Chip Heath
   schema:datePublished "2007" ;
   schema:description "Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? [In this book, the authors] reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas." ;
   schema:description "What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Making ideas stick, the easy reference guide." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1152439992> ;
   schema:inLanguage "en" ;
   schema:name "Made to stick why some ideas survive and others die" ;
   schema:productID "166592710" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/166592710#PublicationEvent/princeton_n_j_recording_for_the_blind_&_dyslexic_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1152439992#Agent/recording_for_the_blind_&_dyslexic> ; # Recording for the Blind & Dyslexic
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/166592710> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1152439992#Agent/recording_for_the_blind_&_dyslexic> # Recording for the Blind & Dyslexic
    a bgn:Agent ;
   schema:name "Recording for the Blind & Dyslexic" ;
    .

<http://id.worldcat.org/fast/1122816> # Social psychology
    a schema:Intangible ;
   schema:name "Social psychology" ;
    .

<http://id.worldcat.org/fast/876512> # Contagion (Social psychology)
    a schema:Intangible ;
   schema:name "Contagion (Social psychology)" ;
    .

<http://id.worldcat.org/fast/876662> # Context effects (Psychology)
    a schema:Intangible ;
   schema:name "Context effects (Psychology)" ;
    .

<http://viaf.org/viaf/106943976> # Dan Heath
    a schema:Person ;
   schema:birthDate "1973" ;
   schema:familyName "Heath" ;
   schema:givenName "Dan" ;
   schema:name "Dan Heath" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.