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Made to stick : why some ideas survive and others die

著者: Chip Heath; Dan Heath
出版: New York : Random House, ©2007.
エディション/フォーマット:   書籍 : English : 1st edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and  続きを読む
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資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Chip Heath; Dan Heath
ISBN: 1400064287 9781400064281 0739341340 9780739341346
OCLC No.: 68786839
物理形態: 291 p. ; 22 cm.
コンテンツ: Introduction: What sticks? --
1. Simple --
2. Unexpected --
3. Concrete --
4. Credible --
5. Emotional --
6. Stories --
Epilogue: What sticks.
責任者: Chip Heath & Dan Heath.
その他の情報:

概要:

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

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