pular para conteúdo
Made to stick : why some ideas survive and others die Ver prévia deste item
FecharVer prévia deste item
Checando...

Made to stick : why some ideas survive and others die

Autor: Chip Heath; Dan Heath
Editora: New York : Random House, ©2007.
Edição/Formato   Print book : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and  Ler mais...
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Chip Heath; Dan Heath
ISBN: 1400064287 9781400064281 0739341340 9780739341346
Número OCLC: 68786839
Descrição: 291 pages ; 22 cm
Conteúdos: Introduction: What sticks? --
1. Simple --
2. Unexpected --
3. Concrete --
4. Credible --
5. Emotional --
6. Stories --
Epilogue: What sticks.
Responsabilidade: Chip Heath & Dan Heath.
Mais informações:

Resumo:

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Seja o primeiro.

Ítens Similares

Assuntos Relacionados:(13)

Listas de usuários com este item (54)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/68786839> # Made to stick : why some ideas survive and others die
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "68786839" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/verspreiding> ; # Verspreiding
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/contagion_social_psychology> ; # Contagion (Social psychology.)
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/psychology_social> ; # Psychology, Social
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/effets_de_contexte_psychologie> ; # Effets de contexte (Psychologie)
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/contagion_sociale> ; # Contagion sociale
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/context_effects_psychology> ; # Context effects (Psychology.)
    schema:about <http://dewey.info/class/302.13/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/psychologie_sociale> ; # Psychologie sociale
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/social_psychology> ; # Social psychology
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/ideeen> ; # Ideeën
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/communicatie> ; # Communicatie
    schema:about <http://experiment.worldcat.org/entity/work/data/196370857#Topic/contexteffecten> ; # Contexteffecten
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/106943976> ; # Dan Heath
    schema:copyrightYear "2007" ;
    schema:creator <http://viaf.org/viaf/69073673> ; # Chip Heath
    schema:datePublished "2007" ;
    schema:description "Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description."@en ;
    schema:description "Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/196370857> ;
    schema:inLanguage "en" ;
    schema:name "Made to stick : why some ideas survive and others die"@en ;
    schema:productID "68786839" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/68786839#PublicationEvent/new_york_random_house_2007> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/196370857#Agent/random_house> ; # Random House
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-s.html> ;
    schema:url <http://catdir.loc.gov/catdir/toc/fy0711/2006046467.html> ;
    schema:workExample <http://worldcat.org/isbn/9781400064281> ;
    schema:workExample <http://worldcat.org/isbn/9780739341346> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/68786839> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Agent/random_house> # Random House
    a bgn:Agent ;
    schema:name "Random House" ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/contagion_social_psychology> # Contagion (Social psychology.)
    a schema:Intangible ;
    schema:name "Contagion (Social psychology.)"@en ;
    schema:name "Contagion (Social psychology)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/contagion_sociale> # Contagion sociale
    a schema:Intangible ;
    schema:name "Contagion sociale"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/context_effects_psychology> # Context effects (Psychology.)
    a schema:Intangible ;
    schema:name "Context effects (Psychology.)"@en ;
    schema:name "Context effects (Psychology)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/effets_de_contexte_psychologie> # Effets de contexte (Psychologie)
    a schema:Intangible ;
    schema:name "Effets de contexte (Psychologie)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/psychologie_sociale> # Psychologie sociale
    a schema:Intangible ;
    schema:name "Psychologie sociale"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/psychology_social> # Psychology, Social
    a schema:Intangible ;
    schema:name "Psychology, Social"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/196370857#Topic/social_psychology> # Social psychology
    a schema:Intangible ;
    schema:name "Social psychology"@en ;
    .

<http://viaf.org/viaf/106943976> # Dan Heath
    a schema:Person ;
    schema:birthDate "1973" ;
    schema:familyName "Heath" ;
    schema:givenName "Dan" ;
    schema:name "Dan Heath" ;
    .

<http://viaf.org/viaf/69073673> # Chip Heath
    a schema:Person ;
    schema:familyName "Heath" ;
    schema:givenName "Chip" ;
    schema:name "Chip Heath" ;
    .

<http://worldcat.org/isbn/9780739341346>
    a schema:ProductModel ;
    schema:isbn "0739341340" ;
    schema:isbn "9780739341346" ;
    .

<http://worldcat.org/isbn/9781400064281>
    a schema:ProductModel ;
    schema:isbn "1400064287" ;
    schema:isbn "9781400064281" ;
    .


Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.