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Made to stick : [why some ideas survive and others die]

Author: Chip Heath; Dan Heath; Charles Kahlenberg
Publisher: New York : Random House Audio, 2007.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Database:WorldCat
Summary:
Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Chip Heath; Dan Heath; Charles Kahlenberg
ISBN: 9780739341346 0739341340
OCLC Number: 77547691
Notes: Subtitle from container.
Unabridged.
Compact discs.
Performer(s): Read by Charles Kahlenberg.
Description: 7 sound discs (8 hr., 30 min.) : digital ; 4 3/4 in.
Responsibility: Chip Heath and Dan Heath.

Abstract:

Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

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