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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/175283698 Title: Made to stick : why some ideas take hold and others come unstuck Author: Chip Heath; Dan Heath Publisher: London : Arrow Books, 2008. ISBN/ISSN: 9780099505693 009950569X OCLC:175283698

  
  

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• Context effects (Psychology)
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Made to stick : why some ideas take hold and others come unstuck

Author:	Chip Heath; Dan Heath
Publisher:	London : Arrow Books, 2008.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
Rating:	(not yet rated) 0 with reviews - Be the first.