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Madison Avenue and the color line : African Americans in the advertising industry
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Madison Avenue and the color line : African Americans in the advertising industry

Author: Jason Chambers
Publisher: Philadelphia, Pa. : University of Pennsylvania Press, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the  Read more...

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Details

Document Type: Book
All Authors / Contributors: Jason Chambers
ISBN: 9780812240474 0812240472 9780812220605 0812220609
OCLC Number: 154800552
Description: 322 p. : ill. ; 24 cm.
Contents: Introduction --
1. The rise of Black consumer marketing --
2. The Jackie Robinsons of advertising and selling --
3. Civil rights and the advertising industry --
4. Affirmative action and the search for white collars --
5. The golden age --
Epilogue --
Notes --
Index --
Acknowledgments.
Other Titles: African Americans in the advertising industry
Responsibility: Jason Chambers.
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"A major contribution to the history of advertising, consumption, and African American history."-Lizabeth Cohen, author of A Consumers' Republic "The book offers perspective for those entering the Read more...

 
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