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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Jason Chambers |
| ISBN: | 9780812240474 0812240472 9780812220605 0812220609 |
| OCLC Number: | 154800552 |
| Description: | 322 p. : ill. ; 24 cm. |
| Contents: | Introduction -- 1. The rise of Black consumer marketing -- 2. The Jackie Robinsons of advertising and selling -- 3. Civil rights and the advertising industry -- 4. Affirmative action and the search for white collars -- 5. The golden age -- Epilogue -- Notes -- Index -- Acknowledgments. |
| Other Titles: | African Americans in the advertising industry |
| Responsibility: | Jason Chambers. |
| More information: |
Reviews
Publisher Synopsis
"A major contribution to the history of advertising, consumption, and African American history."-Lizabeth Cohen, author of A Consumers' Republic "The book offers perspective for those entering the industry as well as those who don't understand what all of the fuss is about."-Advertising Age "A cogent analysis of an important aspect of race relations in the US... Highly recommended."-Choice "Rarely do scholars look beyond consumer-directed messages to explore the battlegrounds from which they emanate. Jason Chambers succeeds at this splendidly in analyzing African Americans' struggles with the advertising industry, both inside and outside of it, through the twentieth century."-Journal of American History Read more...
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Similar Items
Related Subjects:(8)
- African Americans in advertising.
- Advertising -- United States -- History.
- African American consumers.
- African Americans and mass media.
- Werbung.
- Massenmedien.
- USA.
- Schwarze.
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