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Madvertising : 1975-1985 : the inside story of advertising's wildest decade

Author: Martyn Forrester
Publisher: [Long Beach, Calif.] : Apostrophe Books, ©2012.
Edition/Format:   eBook : Document : English
Summary:
A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s. Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market. This book was first published as Everything you always suspected was true about advertising but were too legal, decent and honest to ask, and  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martyn Forrester
ISBN: 9781908556011 1908556013
OCLC Number: 793748134
Notes: Originally published: Everything you always suspected was true about advertising but were too legal, decent, and honest to ask.
Description: 1 online resource
Other Titles: Everything you always suspected was true about advertising but were too legal, decent, and honest to ask.
Responsibility: Martyn Forrester.

Abstract:

A humorous look at the wild world of British advertising when it was at the pinnacle of its power, in the 1970s and 80s. Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market. This book was first published as Everything you always suspected was true about advertising but were too legal, decent and honest to ask, and has been re-released with a new chapter.

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