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The magazine from cover to cover

Author: Sammye Johnson; Patricia Prijatel
Publisher: New York : Oxford University Press, 2013.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective  Read more...
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Document Type: Book
All Authors / Contributors: Sammye Johnson; Patricia Prijatel
ISBN: 9780199829842 0199829845
OCLC Number: 772611143
Notes: Includes index.
Description: xx, 376 pages, [8] pages of plates : color illustrations ; 28 cm
Contents: Foreword / Steve Lacy --
Preface --
1. The magazine as a storehouse : the scope of the medium. Magazines and the media mix ; The scope of the medium ; The future of magazines --
2. The magazine in a digital world. Diving into digital ; Websites ; Social media ; Mobile ; Tablets and e-readers ; What the future holds --
3. The magazine as a marketplace : the role of advertising. Why advertisers choose magazines ; Who advertises in magazines ; Where they advertise ; The birth of advertising in magazines ; Advertising-editorial conflicts ; Responsibility to the reader --
4. The magazine as a historical document : trends over time. The beginning ; Literacy and education ; Content ; Appearance ; Transportation and delivery ; Production and technology --
5. The magazine as a social barometer : political and cultural interaction. The interaction of magazines and society ; Magazines as political influences ; Political influences on magazines ; Magazines as cultural influences ; Cultural influences on magazines --
6. Conceptualizing the magazine : formulas for success. Magazine success and failure ; Mission statement ; Editorial formula ; Audience ; Anatomy of a beautiful failure ; Launches and life cycles ; Living to a ripe old age --
7. Magazine business plans : determining the bottom line. The magazine budget ; The business plan ; The marketing plan ; Executive summary of profitability --
8. Magazine structures : staff organization. Who's running the show? ; Magazine ownership ; Mergers and acquisitions ; The work environment --
9. Molding the magazine's content : editorial style. Article types ; Blogs ; Awards ; The editor and the reader --
10. Creating the magazine's look : designs for readability. Form follows function ; The coming of age of magazine design ; Design elements ; Integration of words and pictures ; Covers ; Redesigns --
11. Manufacturing the magazine : the production process. The production process ; Production planning ; The printing process ; Digital manipulation ; The quality product --
12. Magazine legalities : understanding the law. Access to information ; Prior restraints ; Magazine distribution and sales ; Libel ; Invasions of privacy ; Intentional infliction of emotional distress ; Third-party liability ; Copyright ; Obscenity --
13. Moral frameworks : codes of ethics. Hodges's essential questions ; Bok's model ; Shades of gray ; Codes of ethics --
Appendices. American Society of Magazine Editors guidelines for editors and publishers ; American Business Media editorial code of ethics ; Society of Professional Journalists code of ethics.
Responsibility: Sammye Johnson, Patricia Prijatel.

Abstract:

The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward."--Publisher description.

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"It's one of the few magazine-publishing texts that I've used in academia that also is beneficial to magazine-industry professionals. While the entire new edition remains an excellent tool, I think Read more...

 
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